Marketing

Watch: Is that Augmented Reality in your pocket?

Watch: Is that Augmented Reality in your pocket?

Apple's latest mobile operating system, iOS 11, just released today. One of the biggest updates that should get the attention of architects is ARKit, Apple's new augmented reality framework. ARKit provides the opportunity to for Apple and 3rd party developers to create AR experiences anew, or to enhance existing applications for iPhone and iPad.

Interbrand Announces Its Breakthrough Brands Of 2017

Interbrand Announces Its Breakthrough Brands Of 2017

The rules of business seem to be changing constantly, and no one model of success is dominant, so it’s particularly fascinating when a company breaks through the noise. But what are those qualities that allow for one startup to fly while so many others like it fail? That’s what the global brand consultancy Interbrand set out to determine with its Breakthrough Brands report–now in its second year–which names 40 companies that it says represent the next generation of brands across a variety of new, emerging, and evolving categories of business.

Revolutionary: Studio-Tag Is a One-Stop Shop for Commercial Interiors

Revolutionary: Studio-Tag Is a One-Stop Shop for Commercial Interiors

When Studio-Tag opened in the Plant Building near New York City’s Times Square in April, it introduced a concept for commercial interiors as revolutionary as the tunes that John Lennon and Jimi Hendrix once recorded there. Studio-Tag is a one-stop shop for contract and hospitality interiors — with glass, lighting, flooring, textiles and furniture all in one place. Before it debuted, those products were scattered across Manhattan, and they were hardly curated. Studio-Tag changed all that inside its new 6,200-square-foot studio and gallery.

Read the article on architizer.com >

Environmental Graphics, Branding, and Interior Architecture

Environmental Graphics, Branding, and Interior Architecture

Julie Maggos, director of environmental graphics for IA, oversees the discipline, also known as experiential graphic design, that integrates a story narrative with the built environment to create a memorable experience. Clients increasingly leverage EGD features to support, and in some case develop, an organization’s brand and IA uses a range of materials–from coffee beans to crayons–to help tell their story. Sometimes, we even get to carve it in stone.

Listen to the podcast on interiorarchitects.com >

Why The Sound Of A Brand Name Matters

Why The Sound Of A Brand Name Matters

The sound of a word like "knife" or "truck" seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way. Sound can convey subtle information about traits such as size, shape, smoothness, and also, according to a new study in Cognition, distance. This suggests that while the sound of company and product names—Lyft, Smuckers, Nike—may seem meaningless, it may actually quietly shape consumers' perceptions.

Read the article on fastcodesign.com >

What Made The Aeron Chair An Icon

What Made The Aeron Chair An Icon

Your average furniture designer would like you to believe his products will change your life. Most don't, of course, but for millions of desk jockeys in offices around the globe, one task chair has done precisely that: the Aeron by Bill Stumpf (1936–2006) and Don Chadwick for Herman Miller.

Read the article on fastcodesign.com >