LDI Announces Rick Stanley as President of Safco

Liberty Diversified International (LDI) has hired Rick Stanley as President, Safco.

Rick Stanley

Rick Stanley

Stanley assumes responsibility for all business operations of LDI's workspace furnishings brand, Safco. Safco has a long history in providing workplace furnishings, organization products, technology accessories and other products. He will also seek market expansion through internal growth and acquisition. Stanley reports to Matt Homan, LDI President and CEO.

Homan said, “Given Rick's industry knowledge and as well as his extensive marketing experience, he is the ideal leader to grow Safco. He brings the strategic and management skills we need to expand in this market.”

Stanley joins LDI from furnishings leader Flexsteel Industries, where he most recently served as Senior Vice President and General Manager, Contract and e-Commerce Groups. His previous experience includes Brunswick Corporation, Whirlpool Corporation and Masco Corporation.

“Rick's leadership in developing new products as well as his experience in channel development and operational excellence fit perfectly into our growth plans,” Homan said.