Located in the Fulton Market District area of Chicago, The Wing's new outpost marks the company's first in the Midwest, and comes hot on the heels of its rapid expansion in the US.
Designed by The Wing's in-house team, and in collaboration with architecture firm CallisonRTKL, the new 8,500-square-foot (790-square-metre) space continues the living room-style aesthetic and pink details of its previous hubs.
Other details, however, reference the surroundings in Chicago, such as the architecture of former city resident and celebrated 20th-century American architect, Frank Lloyd Wright.
"I really wanted to draw a lot of inspiration from something that was more Chicago-specific, and tried to design something for the women of Chicago with inspiration that came from the city," Laetitia Gorra, who led the project, told Dezeen.
"So I did draw a lot of information based from Frank Lloyd Wright who built his career in Chicago."