The workplace is constantly changing to accommodate a shifting workforce with various expectations and working styles. This accommodation is not only a trend in some workplaces, in many it has become a vehicle to attract and retain the best talent. Through experiential graphic design, we can meet these objectives by enhancing the architectural setting, creating a true sense of place for employees. Additionally, each architectural structure can stand as an extension of an established company brand, values, and culture.

Experiential graphic design employs wayfinding and environmental graphics to send a larger message about that place, communicate a value proposition that appeals to users, and creates positive experiences that can be associated with the company. Not surprisingly, the workplace is an environment where these factors become especially important. As a result, many companies are asking experiential graphic designers how to achieve this through graphic design, and how this integrates with the overall architectural and interior design layout.

Via workdesign.com