NR Arquitetura has designed the new offices of ad agency SLA Propaganda, located in Bahia, Brazil.

Integration, Transparency and Sustainability were the pillars requested by clients to prepare the reform of the Advertising Agency, which would leave a house in the neighborhood of Ondina to the commercial center in Av. Tancredo Neves. In addition to meeting the new demands of functionalities, it was necessary to leave aside the pop aesthetics of the old house and reposition itself in the market, in front of its clients, as contemporary, in its new headquarters. The conceptual definition was based on the postmodern aesthetics of BRUTAL MINIMALISM with concrete and apparent installations always seeking the formal reduction and the use of neutral colors. These items guided the choices of all the architectural and decorative parties adopted in the project.