We first profiled the Swiss running brand On back in 2012, detailing a next-gen pair of trainers that, with their space-age CloudTec sole design, aimed to shake up the sport's sprawling shoe market.
The intervening four years have seen the brand expand from its Zurich hub to Portland and Yokohama, and its patented design winning an IPSO Gold Award for Best Performance Shoe in 2015/16, as well as pattering across global racetracks on the feet of World Champions and medal-winning athletes.
With such successes came moving home, and a shift to the west end of Zurich has seen On team up with Thilo Alex Brunner and Joerg Mettler's industrial design firm Brunner Mettler Co to reinvigorate the staid concept of office design.
They settled on a central concept of 'flow'. Eschewing the common-sense approach of short distances around the office, they instead opted for a main pathway of 100m. Along this space, they explain, 'the whole team is lined up'.