A Multibillion-Dollar Opportunity: Virus-Proofing the New Office

Protective barriers between cubicles are replacing open-office layouts.Credit...Alex Welsh for The New York Times

Protective barriers between cubicles are replacing open-office layouts.Credit...Alex Welsh for The New York Times

Truework, an income verification start-up, recently introduced software to help employers keep track of their workers’ health status.

Gensler, an architecture and design firm, has a workplace floor-planning app that generates social-distancing layouts for desks and other office furniture.

PwC, the professional services firm, is using technology that it originally developed to track inventory for a new contact-tracing system that logs employee interactions so workers can be notified in the event of exposure to the coronavirus.

With companies pressing to figure out how to safely reopen workplaces, makers of everything from office furniture to smart ventilation systems are rushing to sell them products and services marketed as solutions. Some companies, like makers of thermal cameras that sense skin temperature, are rebranding their wares as virus-containment fever-scanning products. Others are creating entirely new services.

And they have a captive market. To protect employees and reduce liability for virus outbreaks at work, companies are racing to comply with public health guidelines on issues like employee screening and social distancing. In the United States, the market for contact-tracing technologies for employers could soon be worth $4 billion annually, according to estimates from International Data Corporation, a market research firm.

But the preventive tools and pandemic workplace rules are so new — as is the emerging science on the virus — that it is too soon to tell how well, or if, they work.

“These are all untested theories and methods right now,” said Laura Becker, a research manager focusing on employee experience at I.D.C. “What is going to be the most effective component of all of these work force return strategies? We don’t know.”

The Office Layout

Steelcase, one of the largest manufacturers of office furniture, has long created and installed office desk systems designed to foster greater collaboration by pushing employees closer together and lowering partitions — the open office.

Now, companies are quickly trying to reverse that trend in a low-cost and flexible way. They want to remove chairs and desks and install screens or other dividers between remaining desks, said Allan Smith, a vice president for global marketing for Steelcase.

Office lockers are hot sellers, said Lori Gee, a vice president of client workplace performance for the furniture design company Herman Miller, which works with many Fortune 100 companies. Employees will have their own lockers where they will stow much — if not all — of their personal belongings and collect their personal protective equipment kits.