We’re used to hearing people predict what The Office of the Future will look like. It’s been going on for a very long time now and each new generation of commentators on the subject comes up with its own forms of wishful thinking, wild generalisations, distorted conclusions and failures to account for the inherent unknowability of future disruptive technology. The best way of reminding ourselves of these pitfalls is not to look forward, but back. Only then can we see how an image can be refracted and make allowances.
In the following broadcast from 1967, legendary US newsman Walter Cronkite reports on how people saw the future of work and technology. While some of it was prescient, some of it was inevitably wide of the mark, not least by actually underplaying the impact of technology. Cronkite was not alone in envisioning the future of work, of course.
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Two years later the BBC was to get things hopelessly wrong, not only with its tired, morose existentialism, but also with its vision of a future which was clearly just a slightly mechanised plasticky version of the present. That’s often the problem with futurology. It tells you more about the time in which people are making their predictions than any real vision of what is to come. This is just as true for visions of the office of the future as any other domain of forecasting.