"Agile working reflects my personality": a conversation with the innovator behind Hotbox Storage


OnOffice sits down with the founder of agile working storage solution provider Hotbox Storage Ltd.

On a break with... Jamie Rothwell, the managing director of office storage innovator Hotbox

In a new online series, we interview designers, strategists and other innovators in the world of workplaces. Here we meet the founder of Hotbox, an office storage solution designed for agile working.

Jamie Rothwell, managing director, Hotbox Storage Ltd.

Jamie Rothwell, managing director, Hotbox Storage Ltd.

How and when did Hotbox begin? 
Hotbox started in 2002, after I’d been working in the commercial interiors market for 10 years. I had witnessed the start-up of call centres which needed to be very flexible workplaces where everyone could be sat at a different place every day or shift. This created an issue about personal storage in personal pedestals – this was pre-lockers time – which posed an issue when people were rotating around a space. It wasn’t a practical solution.

At the time the industry thought attaching a dog-lead to a mobile pedestal was the answer. However, this was impossible to move easily, was bulky and not a flexible solution. My background was in product design and I thought to myself there must be a better solution than this. Hotbox was born. Basically, from a desire to identify a solution so people had the work tools they needed on a daily basis. Office furniture companies thought I was bonkers – that a pedestal was sufficient enough – but at that point I was determined to pursue my idea and make it work.

Discover other ways to seize the benefits of agile working

What inspires Hotbox?
Hotbox gets its inspiration by talking to our customers. We ask them what their challenges are to inform our design process.

What was it about agile working that interested you? 
I’d always worked in the commercial interiors market and I’d always been drawn to creating solutions to make people’s lives at work easier. Agile working is also reflective of my personality. I’ve never really worked in a conventional, ‘stuck-at-your-desk’ role. People thrive on flexibility and that’s why agile working is important to me.

What did you aim to achieve with Hotbox? 
The core themes are personalisation, organisation and mobility. But we also place precedence on individuality; three people might be in the same job but they will all work differently. And we create products to reflect this. We want to equip them with the practical solutions to help them work the way they instinctively work.

You currently sell three versions of the Hotbox plus Origins. Are there more Hotbox products in the pipeline?
We are extending the range of Hotbox 3 accessories and looking at different sizes for Hotbox 1 to extend the range.

What have been some of the most famous companies to have implemented your products into their offices? 
Amazon, LinkedIn, eBay, Google, Amex – the list really is endless!

Is there a particular company you would like to target with your products? 
We are branching into the North American market so that is our current target. It’s fascinating to see how our products work within different working culturesand that is our motivation.