Award-winning Hightower follows NeoCon with new design made for gathering

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Following the launch of their 5th location in Chicago during NeoCon, Hightower introduces its latest space making design: The FourReal® A—a slim yet sturdy framed table design which creates opportunities for multiple types of gathering.

Hightower, 2019 winner of ‘Best Small Showroom’ and ‘Best of Competition Showroom,’ launched the FourReal® A at NeoCon in June, in an inspired, all-white activation space on the first floor of Chicago’s Merchandise Mart. Attendees in search of a place to check and recharge devices flocked to the modern, A-framed design, nestling into back-embracing seating especially paired with the new piece, all available through Hightower.

“We’re excited to bring the FourReal® A to our clients in North America,” shared Hightower’s VP of Sales & Marketing, Monique Lecomte. “Particularly with hospitality settings in mind, there are many ways this clever piece can make the space; the ‘A’ frame creates visual interest, the optional top planter box provides a spot for biophilic touches, and the clean lines enable designers to play with other accessories like lighting pendants.”

“We’ve loved seeing the social media coverage of our new FourReal®A design,” said Jessica Ahlering, Director of Marketing for Hightower. People experiencing FourReal® A are drawn to the simplicity of the piece; a sturdy table for gathering with clean, modern lines surrounding the user so they feel part of a unique setting.”

The FourReal® A is a Danish design from European partner Four Design, available exclusively through Hightower to North American contract spaces. The FourReal® A soft touch Laminate table is available in two heights and can seat 6-8 people. Options include accessories such as planter boxes, chair suspension (for easier cleaning underneath), and built-in castors for easy movement around the room. For office or hospitality, restaurant, and bar settings, FourReal® A becomes a complete solution when paired with Four Design seating from Hightower: FourMe® Arm Chairs, FourSure® Chairs (with metal or wood base) or Four® Seating Benches or Stools.