NeoCon Launch Planned for Hightower's New Showroom


Hightower announces expansion of their North American showrooms with 3,500 sf acquired at Chicago's theMART. An official opening is planned for June 10th-12th during NeoCon, contract and commercial furnishings' largest US trade show with more than 50,000 attendees.

Co-founder & CEO, Natalie Hartkopf shared her excitement about this latest milestone and indicator in the company's fast-paced growth: “We're thrilled about our new space at theMART in Chicago, which gives us the chance to create authentic user experiences celebrating our brand and our vast collection, along with our exclusive partnerships. We can't wait to reach an even broader audience with our unique products for modern office spaces.”

In creating an experiential space for the brand, Hightower has partnered with Casey Keasler, Founder & Creative Director of Casework in Portland, OR. Keasler's work has been featured in Architectural Digest, Fast Company, Luxe, and several other US and international design magazines.

“From the beginning, Natalie had a strong vision. Hightower has defined its brand, resonating with the interior design community. We're taking that vision and translating it into a remarkable environment for NeoCon. In partnership, we're looking at Hightower's design aesthetic and values, bringing it into a space that communicates the brand experientially, not a literal translation,” commented Keasler.

Details of Hightower's Chicago showroom will be kept under wraps until closer to the June unveiling. In designing the space, Hartkopf and Keasler partnered with their teams to create a notably aspirational yet approachable brand experience. A+D professionals will be welcomed by Hightower team members and given an opportunity to engage with the company's fresh, flexible, and playful aesthetic; largely influenced by its young co-founders and sisters, CEO Natalie Hartkopf and Board Chair, Rachel Hartkopf.

Natalie Hartkopf shared her hope for the launch of the new space saying, “Visiting our Chicago showroom, designed in partnership with Casey Keasler, will be a great opportunity for anyone who isn't familiar with Hightower or our collection. The space will include levels of engagement and the unique opportunity to meet our team and our design partners. We hope you'll want to stay all day!”