Shaw’s Innovative Create Centre Redefines Workplace Design


Located in Cartersville outside of Atlanta, the Shaw Create Centre is the innovative home for commercial flooring brands Shaw Contract and Patcraft. The three-story think tank was designed in partnership with Gensleras a visual extension of the brands’ ethos and people. The Shaw teams gained insight about spatial opportunities using Gensler’s online survey tool, Workplace Performance Index (WPI), to see how people typically work, the spaces they use, and how the spaces work for them. Once determined, they formed design goals for the space that included enhancing the way people work while promoting collaboration, the ability to attract and keep top talent, and to create offices that support healthy lifestyles for all employees. The results are a cutting-edge workspace designed to enhance productivity and well-being.