Watch: Watson introduces Tia at Neocon 2018

This year at NeoCon, Watson is excited to launch a new collection aimed to serve the evolving needs of private office and team spaces. “Interesting combination,” might be your first reaction. After all, aren’t the needs of private offices and teaming spaces at the opposite ends of the spectrum?

We thought the same thing, however, after taking a closer look, we found that the overarching needs of these spaces are not so different after all. They are two of the most common workspaces in today’s offices that remain in closed spaces – often placed around the perimeter of the open plan. And they continue to shrink in size. They each need thoughtful solutions for accessible power and cable management (uggh, cord clutter!). They both need efficient storage solutions. They both need to support multiple users (more on this later). And wouldn’t it be nice if these spaces, often placed close together, had a consistent aesthetic? But perhaps the most important need users in these spaces share, that still lacks a thoughtful solution in today’s market, is height-adjustability (aka sit-to-stand). Until now, that is.

At NeoCon 2018, Watson will be introducing Tia – which stands for Thoughtfully Integrated Adjustment.

Watson’s in-house design team took a ‘back to the drawing board’ approach to design a height-adjustable solution for private office, teaming and meeting rooms from the ground up. Although there’s no denying that adjustable, sit-to-stand worksurfaces have made their way into private and meeting spaces, what you see on the market today is clunky and appears as though height-adjustability was an after-thought  (because it was). The design approach for Tia was to start with height-adjustability (function) and make it beautiful (form) without the traditional, clunky look of a height-adjustable table. Instead, we just wanted it to look like a really cool table.