The Danish concept of hygge is gaining a lot of attention in the mainstream media — first in the UK (Country Living, BBC) and then spreading to the US (The New Yorker, New York Times). This is partly because the rest of the world is fascinated with why Danes seem so happy despite long, unforgiving winters. While the French made famous the concept of “Bon Vivant” (enjoying life, eating well, etc.) and the Italians are credited with the “Slow Movement” (e.g. slow food), it’s the Danes who have really perfected the art of coziness.
At Steelcase, we recently entered into new relationships with Blu Dot, a Minneapolis-based designer and maker of modern furnishings, FLOS, an Italian global leader in lighting design, and Mitchell Gold + Bob Williams, a premiere manufacturer of high-quality, comfortable hospitality and commercial furniture, to offer broader choice and convenience for designers looking to bring the comforts of home and the concept of hygge to the office. With a 105-year history in work, workers and the workplace, Steelcase is able to bring its expertise in the work environment together with new partners to provide more choices for inspiring, informal experiences where people want to work.
WHAT IS HYGGE?
For those unfamiliar with hygge (pronounced HOO-gah), there is no simple way to translate it. In fact, translator ToveMaren Stakkestad has written, “Hygge was never meant to be translated. It was meant to be felt.” Nevertheless, this interpretation from hyggehouse.com encapsulates the feeling well.
“Hygge is a Danish word used to acknowledge a special feeling or moment. It can be alone or with friends, at home or out, ordinary or extraordinary, but it is always cozy, charming or special. Hygge literally only requires consciousness, a certain slowness, and the ability to not just be present — but recognize and enjoy the present.”