Setting its sights on the growing demand for residentially-inspired furniture designs in the senior living market, H Contract is adding approximately 20 items – including its first-ever rocker – to its upholstery lineup. The newest offerings, which are geared toward commercial interior designers, will be featured in the H Contract booth #1551 at the Leading Age Expo, Oct. 28-31 in Philadelphia.
In addition to the rocker, the introductions include an assortment of settees, a recliner, several case goods and a variety of ottomans, which also is a new product category for the company.
“Products with a residential look and feel that have the durability of contract furnishings are the fastest-growing parts of our business. Since we have the inventory and resources of Hooker Furniture and its sister companies, we are in a unique position to deliver on this trend better than most,” said Dean Jarrett, vice president and general manager of H Contract. “We continue to see a strong appetite for furnishings that mimic residential looks. Our newest products give our customers even more options to choose from when designing upscale senior living environments for the growing market of discerning residents.”
“Our customers are looking to create settings that feel like home, not an institution,” Jarrett added. “There are multiple designs from the residential market that can be adapted for commercial use, and the resources we have available from Hooker Furniture have made that transition almost seamless.”
Key pieces in the new, 5-SKU ottoman lineup include the Roxy, which features clean lines and optional nail head trim surrounding the top and bottom; and the Nolan, a round ottoman with transitional styling and topstitch trim.
In addition to the new upholstery pieces, H Contract’s booth at the Leading Age Expo will feature several case goods, also with residential styling. The pieces include two accent chests, three occasional tables and an entertainment console. Headlining the case good furniture lineup is Esperanza, a two-door chest that features an abstract blue and gold pattern on the door fronts; Robin, a two-door credenza with transitional styling in a soft black finish with blue painted accents; and an entertainment console with transitional styling that will accommodate a 60-inch television.
Founded in 2013, H Contract, a division of Martinsville, Virginia.-based Hooker Furniture Corp. (NASDAQ: HOFT), provides the largest assortment of upholstered seating and case good furniture to the senior living market. With deep roots in the furniture industry, H Contract is the expert-based senior living furniture brand that provides unassuming luxury and creates a gratifying environment for the cultured baby boomer. With a sophisticated brand image and on-trend designs, H Contract designs product with residential style, while serving the needs of the contract industry. For more information, please visit hcontractfurniture.com.