DIRTT Environmental Solutions Ltd., a manufacturer of custom prefabricated interiors, today announced highlights of its go-forward plan for the quarter ending March 31, 2018, in addition to reaffirming the senior leadership team’s commitment to DIRTT.

Company co-founder and executive chair, Mogens Smed, confirmed his continued focus on the revenue generation aspects of the business, including sales and marketing activities, and partner engagement and success. “DIRTT is built on a culture of empowerment to drive change and make things happen, and that’s not always comfortable, but it’s worth it,” says executive chair Mogens Smed. “We’re determined to push DIRTT forward and I’m committed to helping this team succeed.”

Michael Goldstein, DIRTT’s interim president and CEO, has laid out a 90-day plan to build momentum:

Deliver on near-term growth: The Company reaffirms its commitment to capitalize on the significant investments made throughout 2017, to drive revenue growth and focus on improvement to Adjusted EBITDA.
Integrate senior leadership initiatives: Changes to DIRTT’s senior management team announced on January 2, 2018, establish a leadership group that is driven to realize the Company’s growth and profit potential. Company founders and other members of the senior management team have confirmed their commitment and support. The team is actively engaged with integration work related to new executive team members and roles. The Company diligently continues its search for a permanent CFO, and management and the board are participating in the search process.
Launch strategic growth analysis: The Company believes its opportunity for growth and increased earnings generation is substantial. As such, it is undertaking a strategic assessment to sharpen its strategy for growth and to support a renewed resource focus on significant markets and opportunities to evolve.
Implement shareholder engagement initiatives: The Company will implement a program to increase its connection and communications with shareholders and to encourage open dialogue and the exchange of ideas with its shareholders.

“We believe DIRTT has a compelling opportunity to dominate significant portions of this market,” says Goldstein. “I have never experienced a more committed, engaged and motivated team than what DIRTT has. What the founders have created here is truly remarkable, and we are committed to reinforcing and building upon the capabilities of this team and the Company’s technology to fully realize the potential of DIRTT.”