A Historic Day at Steve Jobs Theater

Steve Jobs Theater Images by Josh Rubin (shot on iPhone 7+)

Steve Jobs Theater Images by Josh Rubin (shot on iPhone 7+)

“One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. You may never meet the people, shake their hands, hear their story or tell yours, but somehow in the act of making something with a great deal of care and love, something is transmitted there.” Steve Jobs’ words opened today’s Apple keynote—the first in the theater named for him on the new campus he began to imagine over a decade ago as a “workspace within a landscape." The two hour keynote, led by Tim Cook, followed Apple’s usual format and included all of the announcements we were expecting based on the rumor mill—iPhone X, iPhone 8, Apple Watch 3 and Apple TV 4K. Yet, it was a historic day. The iPhone X is a major leap forward and a fitting honor for the device’s 10th anniversary and the first event at Apple’s new “Park” revealed a piece of the output born from the care and love that Steve was referring to. The energy transmitted in that Foster + Partners-designed space was remarkable.

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