It was an idea destined to happen: a whole building dedicated to Lego, built with nothing but massive Lego-style “bricks.” Indeed, word of the real-life Lego building designed by Bjarke Ingels Group first got out in 2013. Fast-forward four years, the pile of 21 white blocks is coming along nicely, looking just as Lego-y as early renderings suggested.
Slated to open to the public on September 28 this year, the 130,000-square-foot building once referred to as a “Lego museum” is now officially called “Lego House.” But don’t let the name fool you: There will be so much going on inside.
Located in Billund, Denmark, Lego House will offer both free and paid “experiences,” which are expected to draw some 250,000 visitors a year. The ground level will have three restaurants, conference space, a store, and a 20,000-square-foot public square.