Global co-working behemoth WeWork is best known for providing flexible office rentals to startups and other small businesses, but enterprise clients are becoming an increasingly large portion of its business. With that in mind, WeWork has acquired Israeli startup Unomy to help its team sell enterprise clients on the idea of opening up offices in its workspaces around the world.
With plenty of new funding, WeWork has been investing heavily in opening new shared co-working spaces in places like China, Japan and Southeast Asia. In the meantime, it’s hoping to get more large businesses using its real estate.
Enterprise customers already make up 30 percent of the company’s total membership and 30 percent of its monthly sales, but it’s looking to increase those numbers.
But getting a company with thousands of employees to commit to having employees join a co-working space is a tougher sell than signing up a four-person startup on a month-to-month lease. That’s why owning a sales intelligence platform important as WeWork rapidly moves upmarket to serve Fortune 500 customers like Microsoft or Bank of America.