Tom Kelley is a Partner at IDEO. He's an author of Creative Confidence, The Art of Innovation, and The Ten Faces of Innovation. In this episode, he explains the true definition of innovation and what it takes to build your creative confidence.
We talk with Tom Kelly, a partner at IDEO, about the definition of innovation, how to take back your creative confidence, and the habits that can shape not only your current design team, but the up-and-coming design leaders of the world.
The word “innovation” has gotten overused. Kelley says innovation, at the most fundamental level, is a fresh idea that’s feasible and adds value. Ideas alone are not innovation.