Storytelling by Design

A good story engages people, is relatable, and connects people to the content or the message. Storytelling is a key leadership tool in some of the most successful companies. For example, 3M has banned bullet points and replaced them with a process for writing strategic narratives, according to Dan Schawbel in Forbes Magazine. P&G has hired Hollywood movie directors to teach senior executives how to lead with storytelling. While the verbal art of storytelling is no doubt a key to making presentations in the design world, a story can also be visually conveyed with graphics and the use of space through the design process.

Via interiorarchitects.com >