Tech Trends of 2016: Lifestyle as Currency

Tech companies see the workplace as a physical experience that serves as an extension of brand and culture. A company dictates the brand, but the individuals dictate the culture, and when the two merge, it creates a style that is authentically them. By moving towards designed spaces that are much more purposeful and memorable, tech companies are placing focus on the high caliber of their work and their employees. 

via gensler.com >