A millennial marketing conference asked me to give a talk on how to market to millennials. The thesis of the talk I gave: Millennials don't exist and the entire idea of "generations" is unscientific, condescending, and stupid. For more misconception destruction, check out my show ADAM RUINS EVERYTHING on TruTV!
The conversation around generations and the clichéd stereotypes with which they’ve been appropriated is a tired conversation, and not relevant to informing workplace dynamics. But the characteristic relationship and comfort level of each generation with the technology that drives the workplace remains a significant indicator of generational preferences and ways of working. Technology is a key factor in the social, economic, political, global, and life events that characterize the experiences of each generation.