The enduring struggle to improve the working conditions and performance of people through the design and management of their workplaces has more than a whiff of the Enlightenment of the Seventeenth and Eighteenth Centuries about it. The Enlightenment marked a new era in which the old superstitions and dogmas were to be overthrown by pure reason. This intellectual development was seen by its proponents as enough to convince the world of the ways in which we could improve the human condition. It’s a battle that was won in some ways but which continues to this day, as you can tell from the work of the most prominent modern day evangelists of pure reason such as Richard Dawkins, Ben Goldacre, Sam Harris and the late Christopher Hitchens and the enduring ability of people to believe palpable nonsense. You can see the same appeal to reason as firms and facilities managers make the case for a progressive approach to workplace design and management.