There’s been a series of reports recently and a lot of PR to back them up, plus we’re headed at pace into the workplace event season. Pretty soon we will be neck deep in data. And misleading headlines. Some of it is good. Some of it is bad. We need to be wary of the data, the science behind some of it and the wild claims made as a result. There’s a great piece about how big data isn’t the answer to our problems in Wired. One argument it puts forward is this: “today’s data sets, though bigger than ever, still afford us an impoverished view of living things.” It feels like there is a poor view of the workplace right now. One problem here is the commercial imperative to get results. That means the PR teams pick over the bones of what might be quite thin research and then bold arguments are extrapolated. It means detailed insights are blurred by headline grabbing claims, or simply not there in the first place.