It seems that most articles about growing businesses focus on upgrading your online and mobile presence. If you’re deeply invested in your company’s online marketing, do you still have to focus on high-impact design in your office or store?
In a word: yes. According to a Store Traffic study, 80% of sales in the US took place in stores; e-commerce represented only 6% of $4.5 trillion in US sales. Growing numbers of customers appear to be going online for comparison and information, but they continue to do their actual purchasing in the store. Since that final decision is made in-person, retailers can’t deny the importance of commercial interior design to enhance the client’s brand and culture through the expert integration of technology, furniture, floor coverings and service solutions.