I have been studying and thinking about this concept of the Corporate Placemaker for some time now. I trace it back to our work on Raising The Bar, a global study for the RICS which, after more than 140 years of history, seemed to coincide with their awakening to the importance of Facilities Management (FM). But, take a look at the link path, and it is Home/Property/FacilitiesManagement. So, FM is still a subset of property (real estate, or ‘real property’). But, is it?