Marketing

Environmental Graphics, Branding, and Interior Architecture

Environmental Graphics, Branding, and Interior Architecture

Julie Maggos, director of environmental graphics for IA, oversees the discipline, also known as experiential graphic design, that integrates a story narrative with the built environment to create a memorable experience. Clients increasingly leverage EGD features to support, and in some case develop, an organization’s brand and IA uses a range of materials–from coffee beans to crayons–to help tell their story. Sometimes, we even get to carve it in stone.

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Why The Sound Of A Brand Name Matters

Why The Sound Of A Brand Name Matters

The sound of a word like "knife" or "truck" seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way. Sound can convey subtle information about traits such as size, shape, smoothness, and also, according to a new study in Cognition, distance. This suggests that while the sound of company and product names—Lyft, Smuckers, Nike—may seem meaningless, it may actually quietly shape consumers' perceptions.

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What Made The Aeron Chair An Icon

What Made The Aeron Chair An Icon

Your average furniture designer would like you to believe his products will change your life. Most don't, of course, but for millions of desk jockeys in offices around the globe, one task chair has done precisely that: the Aeron by Bill Stumpf (1936–2006) and Don Chadwick for Herman Miller.

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