Bisley – a purveyor of office storage solutions – announced its new distribution partnership with fellow British design brand and contract furniture specialists, Deadgood. Bisley has exclusive distribution rights to Deadgood products in North America.
Recent escalations in the current global situation mean that it is more important than ever to support the creative industries in Britain. In a move that celebrates the 'Best of British', both Bisley and Deadgood fly the flag for the 'designed in Britain; made in Britain' model. With their solidarity and eagerness to continue developing and creating, Bisley and Deadgood hope to showcase Great British design at a time when cohesion is most needed. They share values of functionality, quality, and longevity, and both brands focus on creating timeless designs with personality.
Robin Bayliss, Group Sales Director for Bisley, commented:
"It's fantastic to have another Great British manufacturer in Deadgood that we're bringing to our friends in America. Deadgood pride themselves in producing high quality, 'homegrown' products - values that resonate with us at Bisley. Their seating and tables, alongside our storage, can provide beautiful and functional workplace solutions.
Elliot, Dan & I have similar aspirations for both our brands in North America. We have been discussing a partnership for some time now, and, despite the current global situation is uncertain, I am pleased that we're finally announcing our partnership".
The majority of Deadgood's most notable designs – including the Working Girl Lounge Chair, Love Collection & Scafell Sofa, and a variety of chairs, stools, and tables – have been installed into Bisley's New York showroom. For now, it will primarily be showcased online to support Government advice and minimize the risk of Coronavirus.
The mix of soft seating and breakout furniture – which are designed for commercial environments worldwide – complements the Bisley product portfolio, which includes the award-winning modular storage system, BOB, and the iconic MultiDrawer, both of which have received a Design Guild Mark.
"Bisley share many of our core values, manufacturing high-quality products in the U.K. and providing employment for local communities, while also promoting and supporting the best of British design. As a young, modern brand, we're delighted to be partnering with them, utilizing their vast experience and global reach to support our plans to build an internationally recognized design brand,” said Dan Ziglam, Co-founder and Director at Deadgood.
The Deadgood products are on display at Bisley's New York Showroom, 15th floor, 1140 Broadway New York 10001. However, due to the COVID-19 outbreak, Bisley and Deadgood are instead offering virtual product presentations and conference calls via video link; to showcase the product while minimizing the risk of Coronavirus. Visit deadgoodltd.co.uk and get in touch to arrange your call.