Watch: The Revolution Headquarters

rEvolution is a global sports marketing & media agency, founded in 2001 by John Rowady, after years in the industry, spanning sales and management roles from the NCAA, F1 and NASCAR to the FIFA World Cup and the Olympics. After deciding to move from Chicago's River North to the West Loop, they enlisted IA to help them develop a space that was as functional as it was capable of telling the story of their brand.

IA collaborated with rEvolution, global sports marketing and media agency, for its move to the ninth floor of the new 210 North Carpenter building. The neutral space with high ceilings, large windows, and concrete flooring serves as a backdrop to rEvolution’s raw yet classic style. 

Sporting motifs are carried throughout, starting at the elevator lobby: a dark, dramatic atmosphere with a metal ceiling and music playing, creating a sentiment similar to that felt by players walking through a stadium tunnel onto the field. The reception features a Formula One car once driven by Emerson Fittipaldi as well as “The Stadium” with custom, retractable bleachers for staff meetings. The progression continues past a vintage scoreboard and historical photos and trophies towards the VIP area. The open workspace is marked with column numbering as a nod to stadium wayfinding while gold leaf lettering continues throughout with rooms named after favorite champions, venues, and sporting events.

“Collaborating with a company like rEvolution helped to push IA’s design team to think creatively to achieve the unique solutions they were looking for,” said Neil Schneider, IA's Design Director for the project. “The success of this project was blending all of rEvolution’s great ideas and unique personalities into a cohesive design story around their energy, passion, and legacy, creating a space that is truly them.”